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Weed Out “Bad” B2B Prospects and Focus on Good Ones

Weed Out “Bad” B2B Prospects and Focus on Good Ones

January 6, 2020 | By Ed Gandia | No Comments

I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you.

You might generate excellent leads. But you will also attract not-so-great prospects.

The key to making it work? Take active steps to weed out “bad” prospects early and efficiently. That way you can focus your valuable time and attention on the right prospects.

Or on taking more time off!

When (and When Not) to Weed

Before we go too far, there’s one important caveat to the advice I’m about to share:

When you’re just starting out, you need to adopt a “Say yes to everything!” mindset.

Now, this doesn’t mean you have to literally say yes to everything! But you do want to open yourself up to as many opportunities and potential clients as possible.

That’s because when you’re in an early launch stage, you’re trying to build momentum. You’re trying to get some practice and grow your confidence. And you can only do it by taking on clients… even if they’re not your ideal clients.

However, as your business grows — and you become less concerned about finding clients and more concerned about managing your capacity — you can start to weed more aggressively.

So with that stipulation, let’s take a look at what you can do to weed out “bad” prospects.



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About the Author

Ed Gandia

Ed Gandia is a successful B2B copywriter, business-building coach and strategist who helps freelancers earn more in less time doing work they love for better-paying clients. To download his free tips and resources visit www.b2blauncher.com.

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