Ever been stuck in a feast-or-famine cycle in your B2B writing business?
It’s no fun, is it?
Business is slow, so you work like crazy to market yourself. You tap your network, send out warm emails, engage with people on LinkedIn, attend networking events…
Eventually, you start to see the results of your hard work. And suddenly, you’re at maximum capacity!
You’re so busy, in fact, that you push marketing and prospecting to the side.
But then, things shift. You finish up a big project. A good client decides to go in a different direction. A project you’d lined up falls through.
Before you know it, you’ve got the opposite problem. And you continue in this cycle of feast or famine.
So what can you do to break out?
Unfortunately, most writers think about this problem only when business is slow. But ironically, it’s what you do during busier periods that makes all the difference.
So here are four actions you can take NOW — before you’re in a lull — to break out of the feast-or-famine cycle: