I recently got home from a large veterinary conference.
My main purpose in attending was to get Continuing Education for my license. But while I was there, I had the happy opportunity to say hello to some of my clients in person.
It was nice to finally meet them, since I work remotely. And, while chatting with one of my clients, she brought up an interesting topic — that is, how do you approach publications or shows and ask to be featured?
Really, it seems the process isn’t all that different from reaching out to potential copywriting clients. Sometimes for new opportunities, you need to just ask for them.
Here’s what we decided would work well, regardless of how big or small a client you’re looking for…