Right now, I’m preparing for a big veterinary conference.
I’m going there for CE (Continuing Education, which means sitting for courses on the latest medical information and techniques in order to stay up-to-date in my field). I’m keeping my Florida license active, so I’m required by the state to obtain 30 classroom hours of CE every two years.
However, it doesn’t escape me that there will be a lot of vendors there, and that there may be some possibility of connecting with new copywriting clients during the conference.
At any event like this, it’s important to follow the rules for marketing your services (or, the rules about NOT marketing your services). However, there are some situations in which the conversation may come up organically. Then, you can plant the seeds of a new relationship that turns into a paid client down the road.
Here are a few things to consider to maximize your opportunities at an industry conference…