When I speak with other freelance writers, I’m always interested to hear about their client roster and work. One question I always ask is, “How much of your work is regular, recurring work?”
I’m curious about it because I’ve found that nearly three-quarters of my work is recurring, as I write for my clients every month. Recurring work (or retainer work) is also an ideal situation for any freelancer because you have a better handle on your cash flow and can budget more easily.
Yet, many freelance B2B writers struggle at converting a project request into a recurring project. Usually, because they have no way to counter their prospect’s (or client’s) objection to the question.
Let’s go over the most popular objections and how you can overcome them.