Our first three modules have covered what content marketing is, how big the market is, and how to put together an effective content marketing strategy.
Now we’re going to get into the nuts and bolts, starting with… WHO are you writing to?
Have you ever told the same story to a small child, a teenager, and a friend? If so, you probably didn’t tell it in the exact same way, did you?
Maybe you embellished a bit here or left out a juicy detail depending on your listener. Chances are, while your story was the same — in essence — the audience was different, so you adjusted your telling.
It’s the same in the business world. Here’s an example: