Try this exercise the next time you sit down to write copy.
Set a timer and see how long it takes for your attention to wander… to your email, to a Facebook notification, to a tweet that popped up on your phone.
My bet is that it won’t be more than a few minutes before your attention gets captured by something you’re NOT working on.
Our clients and their customers are no different.
So, how bad is this issue really and how can we effectively communicate our message in the face of a dwindling attention span?