An April 2020 Marketing Profs survey shows that 88% of large companies are reallocating marketing dollars to content marketing.
For example, if they were planning to host a large conference in Spring of 2020, they cancelled it and are turning to video and blog content instead.
This is good news for content marketers.
In fact, larger companies (those with revenues near a billion), recognize the current crisis as a way to double down on their content and come out on top in the market.
After all, some of their competitors may be holding back which means it’s a perfect time to publish solid and relevant content.
As you probably know by now, the purpose of content marketing is to attract new business.
In just a moment, I’ll share seven steps you can take to get hired as a content writer, but first, consider a few types of content writing companies need.