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A CM Best Practice: What Are You Writing? Idea Generators

A CM Best Practice: What Are You Writing? Idea Generators

May 5, 2020 | By Jen Phillips April | 1 Comment

You never know what will spark a connection. An idle conversation. A magazine headline you see while in line at the grocery store. Running water.

Ideas are everywhere if you know where to look.

Well… it’s a bit of training too.

Frankly, a “new” idea is nothing more than two things put together in a new way.

Take the idea of salad in a bag, for example.

That didn’t happen until lettuce producers saw an opportunity to meet consumer desire for convenient healthy eating.

And, 30 years later, it’s a mainstay in the produce section.

When you train yourself to make unusual connections, then you’ll have more ideas than you can imagine.

In this segment of the Content Roadmap Series, I’ll share eight ways you can train yourself to be a fountain of useful ideas, but first, why are ideas so important for a writer?



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Jen Phillips April

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One Comment

  • I like to take a nice, long soak in a bubble bath when my mind is stumped for new ideas.
    I’ve also come up with new ideas while:
    < washing dishes
    < taking a walk
    < riding in the car
    < grocery shopping
    < watching TV
    < watching commercials at the Cinema
    < reading
    < sleeping
    < reading a friend's Facebook post

    As the article says, ideas are everywhere, like magic.

    If you suffer from the opposite problem of having too many ideas, a good tip is to write each one down the instant it comes to you and stick it into a dedicated box or tin that you keep in a sacred place which never moves.

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