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CM Best Practice: Tools and Tricks — How to Write B2B Content

CM Best Practice: Tools and Tricks — How to Write B2B Content

May 12, 2020 | By Lisa Christoffel | 2 Comments

We’ve been talking over the last few weeks about what content marketing is, how large the opportunity is, and how you put together an effective content marketing strategy.

We’ve also covered a couple of best practices: how properly segmented audiences ensure your content hits the target and how to consistently generate content ideas.

Today we’re going to help you write more effectively and efficiently, so you can make this business model work for you and for your clients.



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Lisa Christoffel

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