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Question Your B2B Clients for Better B2B Project Outcomes

Question Your B2B Clients for Better B2B Project Outcomes

May 4, 2020 | By Lee Nourse | No Comments

It’s easy to feel unsure in initial conversations with prospects or clients, especially when you’re just starting out as a copywriter. You might presume your client knows exactly what they want and what information to give you to complete their project.

But once you get in the habit of asking questions from the first conversation, you’ll realize how important questions are both to your chances of successfully completing a project and to your client’s successful marketing efforts.

Clients will respect you for asking questions. And the information they respond with to your questions can set the scene for a successful project.

For example, when your clients ask for a given type of copy, they sometimes don’t know in detail what they want. They might only know what it’s called.

But that won’t be enough for you to understand what they have in mind. Even if you have a conference call or a face-to-face meeting to discuss the project, a concept of what they truly want doesn’t always surface.

Asking questions at the outset of any new project you start will help you deliver just what the client needs.


Questions to clarify what kind of copy clients want

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Lee Nourse

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