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Use the Change Curve to Improve Your B2B Copywriting

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020 | By Tracey Crosby | No Comments

It was 1996 and I was at a crossroad. At the time, it felt more like I was balancing on the edge of a cliff, preparing to jump into the unknown. That feeling of dread and impending doom was rapidly approaching, and my heart was racing faster and faster…

And while this sounds rather dramatic for the work situation I found myself in, the feeling was strong and all-consuming. It would be more suited to compare what people across the world are feeling now. COVID-19, this global pandemic that has been sweeping through our normally predictable, routine, and safe lives, is also thrusting change upon us.

Why Can Fear of Change Stop Your Prospect?

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Tracey Crosby

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