“Pick your niche.”
Besides, “write every day,” that was the single best piece of copywriting advice anyone had given me. But despite that advice, I kept presenting myself as a jack-of-all-trades-and-master-of-none type copywriter via my website and LinkedIn profile. Trying to be the solution for every pain point your potential clients may have is not effective marketing.
Yet choosing your copywriting niche is where many freelancers get stuck, present company included, so allow me to share what I have learned so far.
First, understand that choosing your copywriting niche doesn’t need to be a long, drawn-out, or gut-wrenching process. If you have followed my journey via the Reality Blogger, then you already know that as soon as I picked my niche, clients began to appear.
Here are four steps you can follow to make your decision and move your business forward.