For me, finding clients has been the most challenging part of becoming a full-time copywriter. I should probably rephrase that. Finding good-paying clients with a steady writing project flow is the real challenge.
There is no shortage of gurus out there, claiming they have developed the perfect client-finding strategy, process, or system. Send them some money, follow their plan, and you will be turning away clients in no time.
Last month’s guru said to focus on your website.
Next month’s guru will suggest more social media posting.
I think it’s high time for a truth bomb, friends. I learned this lesson when I started my contracting business years ago, and it’s still true today. There are only two “real” options when it comes to finding your ideal clients. Join me on the inside for all the details.