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Where Should B2B Freelancers Focus Their Marketing Efforts?

Where Should B2B Freelancers Focus Their Marketing Efforts?

November 2, 2020 | By Ed Gandia | No Comments

If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers.

This is partly because every freelance writing business is different.

What works really well for an established writer in one market may not work at all for a novice writer in a different market.

But that said, there are a few marketing methods that generally don’t work well for freelance writers.

Which is why I don’t recommend them to my coaching clients.

Before I list them, I want to add some caveats:

  • There are exceptions to every rule.I’m speaking in general terms here. Every business is different, and every target market is different. If these methods are currently working for you, then great! However, please don’t leave other methods of prospecting untried. You might be surprised at the results you get and wish that you’d tried them sooner.
  • If you’re just starting out, don’t write these methods off completely.When you’re launching your freelance writing business, you need to be willing to do almost whatever it takes to get those first one or two clients under your belt. And if these marketing methods will get you there, then go for it.

So without further delay, here are four marketing methods that I generally don’t recommend for freelance writers — and others I do recommend.

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About the Author

Ed Gandia

Ed Gandia is a successful B2B copywriter, business-building coach and strategist who helps freelancers earn more in less time doing work they love for better-paying clients. To download his free tips and resources visit

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