People all over the world are watching more videos online with each passing year. The widespread availability of high-speed wireless internet connections and improved quality and access to mobile devices such as smartphones and tablets makes it easy to view video content from anywhere at any time.
Digital marketers for all types of industries are taking full advantage of video’s power to form video marketing plans to help businesses increase their online presence and sales.
Video content posted on websites, social media outlets like Facebook and LinkedIn, mobile and desktop apps, and other digital properties can reach large, targeted audiences of consumers most likely to be interested in making a purchase or scheduling a service call.
Technological advancements and changing purchasing trends make video the most effective way to grab and keep the attention of today’s consumer.
Some telling statistics that show the impact of video in the digital age:
- Nearly 1 million minutes of video content crosses the internet every second
- Close to 2 billion internet users watch videos on YouTube (about one-third of all online users)
- 72% of people prefer to use video to learn about products and services
- Videos have a 95% retention rate, compared to 10% when reading text
- 78% of online users view videos weekly, 55% watch videos online every day
Why Keep Silent?
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse, and Forge54.