“Do I really need a website? Couldn’t I just use LinkedIn?”
I hear that question a lot from other freelance B2B writers. They’re trying to avoid having to create and maintain their own freelance website, and I understand that. But today, not having a website is a red flag for most prospects.
Not only that, but your website should demonstrate your legitimacy as a writing professional and also show off your skills and experience. You write for a living, so your site should reflect that. Yet many of us (myself included) make a few simple mistakes on our sites that could turn off prospective clients.
Here are three mistakes you might be making and how to fix them.