To quote Juliet in William Shakespeare’s Romeo and Juliet, “What’s in a name? That which we call a rose. By any other name would smell as sweet.”
That mindset worked well during his lifetime (1564-1616) and for nearly the next four hundred years. Unfortunately, it doesn’t work very well for the internet and search engines in the twenty-first century.
A great title does the heavy-lifting and hooks the visitor to read more. But how do you consistently create great titles? This week’s article is about compelling blog post titles, and all the details are inside.