Blog Topics That Generate Leads for Your Freelance Business

Blog Topics That Generate Leads for Your Freelance Business

February 8, 2021 | By Steve Slaunwhite | No Comments

I was speaking with a marketing consultant recently who rattled off ideas for generating more leads and sales from a company blog. She touted linking strategies, SEO tactics, social media apps, coding tricks, to name a few.

All great ideas.

And not just for company blogs.

As a freelance copywriter, you should be blogging yourself. Not only is it a great lead generation tool for you, but regular blogging also brings other benefits, like:

  • Showcasing your writing to potential clients
  • Practicing creating clear, persuasive, and engaging content — becoming a better writer
  • Exercising your idea muscle and figuring out what to write — becoming a better idea-generator

To that last point, there’s one thing the marketing consultant didn’t mention that surprised me…


Surely, the topic of a blog post — or any type of content, for that matter — plays a pivotal role in whether or not it helps bring in more business.

After all, if the topic isn’t interesting to customers, few will read the post. Or, if the blog post does get attention, but doesn’t ultimately pique interest in your products or services, it’s still a dud. (And all the SEO/coding/linking strategies in the world won’t save it.)

So, coming up with blog topics that attract readers and drive leads and sales is crucial.

The good news is, there’s a simple way to brainstorm and strategize blog topics.

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Steve Slaunwhite

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