We are all striving for it, aren’t we?
Success is the reason we study, practice, and work as hard as we do. Whether you ask a complete novice or an experienced copywriter, success is the end goal.
That’s the problem with the word success; its direct opposite is the word failure. And those two choices don’t leave much of a gray area to cling to as you get your business up and running.
For me, the harder I tried to be “successful,” the more I felt like a failure. Last April, I changed my entire business mindset by changing a single word in my vocabulary. That word, and the rest of the details below.