A friend of mine contacted me last week. She was in a near-frantic state. Her new webinar was about to be promoted — that morning! — and she had yet to decide on a title.
She had a good reason to feel anxious. After all, the title of your webinar plays a huge role in its success. Especially if you’re relying on it to generate leads.
For example, if you were a sales professional, which webinar would get your attention?
- Social Selling: An Alternative to the Diminishing Effectiveness of Executive-Level Cold Calling.
- Cold Calling is Dead: Learn the New “Silver Bullet” for Landing Appointments with VPs and CEOs.
You’d likely click and learn about the second one.
In fact, I suspect the second webinar would get two to three times more registrations than the first. Even though both webinars are otherwise the same.
Webinar titles are that important.
So, how do you come up with one that will instantly get the attention and interest of prospects? Here’s a brainstorming technique worth trying…