A Roadmap for Your Initial B2B Copywriting Prospect Call

A Roadmap for Your Initial B2B Copywriting Prospect Call

April 12, 2021 | By Laurie Garrison | 1 Comment

Your previous efforts of sending out cold or warm emails will hopefully lead you to the next step — having an initial phone conversation with your prospect.

Making a positive first impression on that call is crucial and working from a Prospect Intake Checklist will help you achieve a professional appearance.

You want to get as much information about your prospect as possible without taking too much of their time. Being prepared and having a set list of questions to ask is the best way to do that.

This call is not a conversation you want to wing. Without having a prepared structure, you may sound unprofessional and forget to ask key questions.

Remember, the goal of this initial conversation is to collect all the information you need to prepare a compelling project proposal.


Key Points to Consider

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About the Author


Laurie Garrison

Laurie Garrison specializes in writing awards entries in multiple industries, as well and sales and marketing content for the sports industry. For 14 years, she was the managing editor of 84 issues of “Athletics Administration” magazine. Visit www.LaurieGarrison.com.

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One Comment

  • This gave me a lot of insight as to how to go about preparing myself for that client interview. Thank you, Laurie, it was very good.

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