Use These Templates for Professional Client Communications

Use These Templates for Professional Client Communications

May 17, 2021 | By Laurie Garrison | No Comments

The nature of your business relationship changes when someone moves from prospect to client. To foster a long-term client, you need to stay in regular touch with them. Once a prospect signs an Agreement, your client communications will shift to the Creative Brief call.

You’ll also have follow-up emails with current and past clients.


Delivery Copy — First Draft

However, one of your most important client communications involves the manner in which you deliver the project — the first draft and each subsequent draft. This is where you set the stage for your expectation of your client’s role in reviewing the copy and giving you feedback.

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About the Author


Laurie Garrison

Laurie Garrison specializes in writing awards entries in multiple industries, as well and sales and marketing content for the sports industry. For 14 years, she was the managing editor of 84 issues of “Athletics Administration” magazine. Visit

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