The nature of your business relationship changes when someone moves from prospect to client. To foster a long-term client, you need to stay in regular touch with them. Once a prospect signs an Agreement, your client communications will shift to the Creative Brief call.
You’ll also have follow-up emails with current and past clients.
Delivery Copy — First Draft
However, one of your most important client communications involves the manner in which you deliver the project — the first draft and each subsequent draft. This is where you set the stage for your expectation of your client’s role in reviewing the copy and giving you feedback.