Your ideal client population on LinkedIn is at the top of your LinkedIn funnel. Your ability to convert them into paying copywriting clients depends on how well you can attract them… and convince them you have what they need.
To do that, you need to set up a clear line of steps for your ideal clients to take, with the least friction at each step. But, first, you need to identify the various elements of your marketing as well as your offers/services/products you want to generate leads for at this minute.
The Elements to Consider