LinkedIn is one of the most powerful tools for building a growing B2B copywriting business. And of all the social media sites, it’s the easiest to use when reaching out to your niche or target market.
Many people feel intimidated by the platform. I was… at first. Looking around, I quickly realized I wasn’t in Facebook-land anymore!
Honestly, it was more than a little scary at first.
But once I got used to how it all worked, it became a regular haunt for finding and connecting with potential clients. While I always close any business deals off-platform, it’s still my favorite fishing hole for building my business.
We’re going to discover how to build and leverage your network on LinkedIn. In this article:
- Networking explained — throwing stones
- What connection levels mean and how they apply
- Who you should connect with and why… beginning to build
- Leveraging your personal LinkedIn network
Let’s start with what a network is… and the theory of the six degrees of separation.