You know that having an email list is an essential part of your freelance B2B writing business. You might’ve even dabbled in building one but haven’t taken it seriously for a while. That’s okay. I ignored my list for five full years before focusing on it a couple of years ago.
Most online experts say “the money is in the list.” And while most freelance writers don’t make money directly from their list (unless they’re selling information products), a newsletter list can have an indirect influence on your income. As Pat Flynn says about his email newsletter, “the money is in the list because that’s where the people are.” Which makes total sense, doesn’t it?
Your newsletter list gathers a group of people around the valuable information you’ll be sending them. They could be your current or former clients, friends, or prospective clients who want to hear more from you.
So if you’ve been procrastinating on starting your own email newsletter, use this checklist to kick-start one. It’ll help you create your list and lay a solid foundation for it and your business.