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5 Advertising Trends You Need to Know Now

5 Advertising Trends You Need to Know Now

November 22, 2021 | By Dina Marovich | 1 Comment

The advertising industry and advertising trends have evolved so much in the 28 years since I started my career that I hardly recognize it today.

After spending decades as a company employee, I’m now an entrepreneur with my own copywriting business. I thought it would be helpful to share some insights that can be useful to freelance copywriters and entrepreneurs everywhere.

Even if you don’t currently advertise, knowing these advertising trends can serve you well in your career. You should know what your client is talking about when they discuss their advertising successes and gaps.

These ad trends are here to stay. However, not all of them will apply to every situation. You’ll earn your clients’ respect by showing you understand each and can help them where necessary.

In the past 10 years, five trends have transformed the way advertisers market their products and services.

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About the Author

Dina Marovich

Dina Marovich is a content marketer, copywriter, and advertising strategist from Santa Monica, California. She writes for the B2B, financial, food, and advertising industries. She is also an award-winning movie marketer with over two decades of experience and the Marketing Chair of the annual Infinity Festival in Hollywood.

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