As a freelance writer, you need a low-stress way to market your services. One that’s easy to implement and can work for you on autopilot while you’re doing other things. One of those ways is with an email course.
Last week, Julia Borgini gave you five tips for how and why to create an email course series.
This week, I’m going to give you some concrete examples you can use as templates for your own email course series planning.
It’s simple to set up and can work for you for years to come.
As a reminder, an email course is a series of emails you send out at specified times. Each email has a short lesson in it.
Email courses are a great way to educate potential prospects on what you offer. To paraphrase a popular sales saying, “People love to buy. They don’t love being sold to.”
When your potential prospects sign up for your email course, you’re able to educate them on your value quickly.
Sure, some people may decide to do the “thing” you’re teaching them on their own, but many others will recognize it’s more complex than they realized and hire you.
And because you’ve built trust through a series of helpful content, they’re more likely to see you as an expert and trust you to help them.