Using social media is an integral marketing component for businesses.

According to the Statista Content Marketing Trend Study for 2021, almost all (92%) of B2B companies rely on social media as a channel for content marketing, with only 58% on blogs.

LinkedIn is the most popular B2B platform with 91%. Facebook is second with 72%, and YouTube is third at 58%.

And the lockdowns brought on by the pandemic in 2020 amplified and accelerated the need for businesses to have an online presence.

But considering the where, when, and what that is shared, multiplied by all platforms, and how to deliver the message can easily overwhelm your clients and lead to analysis paralysis.

Where do they start? How do you help them remove the stress and create opportunity that adds to their bottom line using social media marketing?

We’re going to spend the next few months of this Roadmap digging into all of that, helping you help your client craft an effective social media marketing strategy and then helping them to implement it.

But first, we’re going to take a step back… to the basics.