Sales Development Reps (SDRs) and Business Development Reps (BDRs) send out many emails. Each one is essential to maintaining relationships with leads and prospects.
What they say and how they say it matters, so why let them freewheel a message that could shut down the relationship completely?
That’s why many B2B companies are looking to copywriters for help with sales enablement content and copy. They know they need professional writers to craft messages that’ll help create and sustain those relationships — and still leave room for the sales team’s personality to shine through.