What Is Sales Enablement?
The term “sales enablement” immediately intrigued me and my natural curiosity. Little did I know that this was a new name for something that was familiar to me.
According to HubSpot, Sales Enablement “is the iterative process of providing your business sales team with the resources they need to close more deals. These resources can include content, tools, knowledge, and information to effectively sell your product or service to customers.”