The first half of the Social Media Roadmap focused entirely on Strategy. This second half looks at both planning and implementing those strategies. But there is no line in the sand. You’ll notice strategy plays a big part within these sections.

It’s important to focus on the “why” (strategy) before the “what.”

Create content with the purpose of… reimagining it.

The SPA Method works as well on one piece of content as it does for your client’s overall marketing strategy. (SPA is an acronym for Strategy, Plan, and Act.)

With the strategy specific to the video or blog (keeping the bigger picture in mind), your tactics allow you to write it once but produce multiple deliverables.