Why you need to have a content strategy for social media
While the pandemic certainly pushed content marketing to a whole new level, it actually has a much longer history than you might imagine…
John Deere began publishing a newsletter over 100 years ago. It wasn’t officially called a newsletter. And it didn’t sell John Deere equipment. It was 100% information and education. Since then, companies have used this strategy to attract, land, and keep customers.
But the idea of content marketing dates as far back as 1732 and the “Poor Richard’s Almanac” that was published by Benjamin Franklin. In 2001 Joe Pulizzi gave it a formal name.
Blogs and freebies such as white papers, e-books, and special reports are what typically come to mind with content marketing. But social media is playing a bigger part. It’s not enough to focus on SEO and newsletters to get in front of prospects and customers.
These are the top three recent social media marketing challenges I’ve heard from clients:
- “We need TikTok videos.”
- “I post daily, but no one’s Liking it.”
- “We don’t have time for social media.”
And there are more to go along with them.
Social media marketing works well as part of content marketing. But only if it’s part of the strategy and planning. Otherwise, it’s not being used to its full advantage.
That’s where you come in as an expert marketer knowing how to add social media, not just a writer.