“Hey, we’ve not heard back from you in a while. Probably because you’re: super-busy; no longer interested in our product; or you’ve fallen down a well and you need me to call for help.”
This email is trying to be funny, and if it were the first time you got it as a B2B prospect, you’d chuckle. If it were the third or fourth, however, you’d be searching for the Unsubscribe button. So why are B2B sales teams still sending out the same old messages to their prospects?
Sales methods change over time, and so too should their outreach content. But salespeople aren’t copywriters, so that’s where you, the B2B copywriter, come in.
Below we’ll talk about a few ways to help your B2B clients keep their sales enablement copy fresh and useful to their audience.
But first, let’s look at why a copy review is a vital part of sales enablement. (If you’re not yet familiar with the term, sales enablement copywriting is all about writing materials that help a sales team sell more.)