As you saw in the video strategy module of this Social Media Marketing Roadmap, there are many ways to incorporate video into marketing and advertising strategies. The same is true for tactics. Because we’re building a roadmap for social media marketing, we’ll focus on YouTube as its own social media platform and how it ties in with others.

YouTube reaches more than two billion users every month.

That’s a huge opportunity to get your client in front of their prospects and build relationships with customers.

But there’s also a lot of content you’re competing against. So, we’re going to focus on how to get video in front of the right audience, make them want to watch, then keep them engaged.

… in that order.