Through 10 modules of this Social Media Marketing Roadmap, we’ve strategized and planned content — but we haven’t talked about writing.
It’s time for the “Act” part of the SPA-Method. (SPA is an acronym for Strategy, Plan, and Act.)
Strategy and tactics help you with positioning. But the best minds with the latest tools and greatest visual artists, along with a bottomless bank account, won’t produce the results your clients want without this missing piece of the puzzle… you need the right words.
“Who wins in business, as with life in general, will still be determined by who can communicate best.”
One way to do that: control the narrative.