If you’re hired to write your B2B client’s content, it can be hard work to get their web pages to rank well in a Google search.

While all the SEO tips and tools available are important and useful, what if there is an easier way to get some of your client’s content ranked even higher than the coveted #1 position in a Search Engine Results Page (SERP)?

Is this even possible? The answer is “Yes!”… with a trick invented by Google that has a funny name… called Featured Snippets.