Pillar pages can get pretty boring in B2B, especially if companies treat them like category product pages with just minimal information on them and links to other pages. But they don’t have to be dull.
Pillar pages can be educational and engaging for even the most conservative B2B company when done right.
Here are five amazing B2B examples of pillar pages that are anything but boring. They check all the boxes for a valuable pillar page while serving up content for different purposes. Let’s dive in.