Responding quickly and personally to inbound leads is vital for B2B companies. Yet only 6% of sales teams respond within 5-10 minutes to a prospect, and 32% take one day or longer to do so. Whether in email or on social media, getting out a message FAST is critical for sales.
Yet responding swiftly with a well-worded, engaging message is challenging for most salespeople, especially with the pressure to stand out in a crowded prospect inbox.
In this post, I’ll go over seven sales copy tips B2B writers can use when creating sales enablement copy for their clients that’ll increase response rates. Ready? Let’s go.