The earlier 13 modules of the Social Media Marketing Roadmap introduced and explained the basics of social media marketing.

Your client’s overall company goals, specifics for social media, and how they connect is important.

We’ve looked at the Marketing Hourglass externally, and S.C.O.R.E. internally. Those apply to all companies — even your freelance business.

These next two modules focus on nuances that uniquely affect B2B only compared to B2B2C or B2B/B2C combinations.

Let’s start with your B2B-only clients. There is a growing customer behavioral shift you need to know about.