Many content marketers use pillar pages on their websites as a key part of their marketing strategy. They help with search ranking and SEO because they take advantage of the natural language search patterns people use today.
Pillar pages are developed to link to and support other content. They are overview or cornerstone pages about a dedicated topic. Think of them as the anchor or foundation about a subject. Pillar pages take some planning to do well. They are not a one-and-done kind of strategy.
In this article, we’ll go through a quick reminder of what pillar pages are, go over their benefits for B2B, look at some examples, and discover ways to find the right topics to write about in your pillar pages.