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Reality Blog: B2B Shifts in Marketing Can Help You Earn Big

Reality Blog: B2B Shifts in Marketing Can Help You Earn Big

March 16, 2022 | By Judith Culp Pearson | No Comments

There’s no question about the shifts happening in the B2B world. Even some dire threats that B2B salespeople are going to go away. But that’s not realistic. Instead, the shifts show that B2B companies are evolving in how they do business — and for good reasons.

Companies were happy with business as usual but along came COVID, and everything changed.

The good news for you is B2B as a niche is getting even better, so they need your writing more. To maximize the impact on your bank account, you need to know what’s happening in B2B marketing and sales and how to capitalize on those changes.

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About the Author


Judith Culp Pearson

Judith specializes in human to human copy and content; scripts, stories and emails interwoven with SEO marketing to maximize ROI. She uses result focused relationship building to engage readers and increase Customer Lifetime Value.

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