There’s no question about the shifts happening in the B2B world. Even some dire threats that B2B salespeople are going to go away. But that’s not realistic. Instead, the shifts show that B2B companies are evolving in how they do business — and for good reasons.
Companies were happy with business as usual but along came COVID, and everything changed.
The good news for you is B2B as a niche is getting even better, so they need your writing more. To maximize the impact on your bank account, you need to know what’s happening in B2B marketing and sales and how to capitalize on those changes.