According to Facebook’s transparency report for 2021, the average post reach was only 5.2%. Therefore, it’s tempting to discard organic Facebook marketing as a strategy. Your clients may look only to paid ads, while others avoid the platform all together.
However, Statista says over 2.9 billion people worldwide use Facebook every month. Which means it is still viable IF that is where your target audience is.
And successful marketing on Facebook by businesses is not just a “pay-to-play” environment.
In fact, recent changes to Facebook are helping to boost ad results. It’s now even possible for Facebook to pay your client to promote themselves!
Here’s what you need to know…