Understanding branding is essential to every business, large or small. For B2B writers, when you understand branding, it gives you an edge to help your clients grow or evolve.

Whether they are a new business or doing periodic rebranding to stay relevant, you’ll be able to help with their journey.

Yet without answering four key questions, the client is building on quicksand.

Ask these questions to reveal the elements that really create their brand. Those questions will make your writing more relevant and targeted. As a result, your client will see growth and return for more.