As you might have already learned in Part 1 of this series on storytelling, people remember stories more than facts. So, it makes sense to use emotions and be genuine when you use storytelling to attract new clients.

From Part 2 of this series, you learned how to swipe ideas that top brands use in B2B storytelling to attract new clients. So, you’ll now concentrate on where your audience is at, create videos, case studies, and even leverage user-generated content.

Okay, so let’s say you already started using storytelling techniques to market your copywriting business.

For example, you shared the compelling origin story of your business — how you want to spend more time with your daughter and have more freedom to travel across the country in your tiny house.

You see your story resonate… and clients know who you are and what you stand for. Check!

Maybe you also added a few video testimonials to your website. Check again!

Here are less obvious, unexpected ways to incorporate storytelling in the marketing for your copy business and increase your fees and income. Check them out!