Using brand storytelling and creating emotional appeal are important not just in B2C marketing, but in your B2B marketing.
Want to learn how top brands promote with B2B brand storytelling and see how you can adapt these concepts to expand your own copywriting business? Just read on.
B2B clients invest when they buy a complex computer system or hire you as a copywriter, unlike B2C customers buying a tube of toothpaste.
Therefore, these B2B buyers want to have a sense they know you. In fact, 50% of B2B buyers are more likely to buy when they’re connected to a brand on an emotional level.