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Use Top B2B Brand Storytelling Techniques for Your Own Business

Use Top B2B Brand Storytelling Techniques for Your Own Business

May 3, 2022 | By Barbara Field | No Comments

Using brand storytelling and creating emotional appeal are important not just in B2C marketing, but in your B2B marketing.

Want to learn how top brands promote with B2B brand storytelling and see how you can adapt these concepts to expand your own copywriting business? Just read on.

B2B clients invest when they buy a complex computer system or hire you as a copywriter, unlike B2C customers buying a tube of toothpaste.

Therefore, these B2B buyers want to have a sense they know you. In fact, 50% of B2B buyers are more likely to buy when they’re connected to a brand on an emotional level.

 

Here Are Ways Five Top Companies Effectively Use B2B Brand Storytelling in Their Promotions…



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About the Author

Barbara Field

Barbara Field

Barbara Field helps people tell their stories through Writing Life Stories (guided memoir writing for non-writers) and The Writing Field (marketing, content & editorial). She was formerly on staff at CBS, Harcourt Brace and UC San Diego. Barbara gives keynote speeches, freelances content for companies and is a contributing writer for Verywell Mind. She also published in The New York Times, Forbes, Shape and elsewhere. Her novel won a Writer's Digest fiction award. Barbara recently moved to Venice, Florida. Contact her at barbara@writinglifestories.com or barbara@thewritingfield.com.

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