BOFU Approach to Building Your Client List

BOFU Approach to Building Your Client List

June 20, 2022 | By Jen Phillips April | No Comments

There are as many ways to build a client list as freelance writers.

Some rely on a network of connections from former agency jobs. Others launch their businesses by applying to job board postings. Still, others get their start on job bidding sites like Upwork.

There’s no one way to build a client list. Any method works if you stick with it and tweak it as you go along so you can measure your results.

That tweaking part got me thinking about how it’s like tech teams build software products. They build as they go and adjust along the way. Such an iterative approach incorporates feedback and revisions as needed.

You can apply this same approach to finding clients.

Use BOFU to Build Your Client List

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Jen Phillips April

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