The Pandemic Changed B2B Buyers
The pandemic changed the face of B2B marketing. No trade shows. No salespeople visiting. Everything had to be remote. That meant businesses had to empower buyers to find what they wanted online. It was something B2B struggled with.
At the same time, B2B buyers were making personal purchases online and enjoyed the ease and convenience. But, somewhere in the back of their minds, they started wondering, “Why can’t my business purchases be this user-friendly?”
They like the B2C customer-focused shopping experience and want it for their business transactions.
Many B2B firms are trying to make this happen. First, they must move away from the rather sterile Business-to-Business model.
They need to interact human-to-human, which means using B2B buyer personas. Here’s how…