In today’s B2B world, videos are a core part of marketing strategy. So writing B2B video scripts for clients is a valuable skill.

Video scripts come in many different styles, like webinars, live streams, explainer videos, how-tos, and thought leadership.

B2B companies can use videos to educate, inform, inspire, or sell. They can be a short or long-form sales script.

Here are some tips on how video scripts are used and what you need to know to write them effectively.