Opportunity awareness can take you from struggling to success in your writer’s life journey. It takes you away from being an order taker — and instead, it enhances your value as a writer.
For B2B writers, it’s about recognizing or discovering what could move your client’s business forward. You become a solution provider.
A colleague, we’ll call him Hugh, was asked to look at a prospective client’s website. When he looked, he saw the owner was a sculptor who made and sold fabulous small objects.
He asked the owner, “What do you sell?”
“I sell statues,” the guy replied.
“Are you kidding me?” Hugh asked. “Man, these are really great. These are quality work. Just look at their faces. They’re so expressive. You’re not selling statues, you’re selling collectibles, and you should be charging five times these prices.”
Hugh saw an opportunity to reframe the company’s offer and significantly increase business revenue.
His suggestion made him very valuable to that business owner, who hired Hugh to help him reposition his business.
You can set yourself apart from your competitors by cultivating the art of opportunity awareness.
Here are my tips on learning this art and using it as your secret to success.